Resources from 2008 Press Summit
Speakers at the 2008 Press Summit, held Oct. 23-25, have offered their presentations for CNPA members' viewing.
Making the Leap Beyond "Newspaper Companies" Part 1 (pdf 5 MB) Part 2 (pdf 6 MB) Part 3 (pdf 2 MB) (Mary Glick, American Press Institute) .pdf
Maximizing Your Digital Traffic (Chris Jennewein, Greenspun Interactive) .ppt, 7.2 MB
Viral marketing: Actions You Can Take Today to Grow Your Site Audience-PM (Paul McAfee, The Press-Enterprise/PE.Com, Riverside) .ppt, 5.81 MB
Transitioning for the Multimedia Audience (Linda Fisk, Freedom Interactive) .ppt, 12.1 MB
Transitioning for the Multimedia Audience (Mary Lou Fulton, The Bakersfield Californian) .pdf, 2.25 MB
Transitioning for the Multimedia Audience (Howard Saltz, MediaNews Interactive) .ppt, 1.47 MB
What Customers Want on the Web (Sammy Papert, Belden Associates) .ppt, 5.26 MB
Garnering More Local Ad Dollars Online (Dawn Paduganan, Purpose Activators) .ppt, 3.36 MB
Classifieds 3.0: Surviving in the Craigslist Era (Corrine Lynch, The San Diego Union-Tribune) .pdf, 2.65 MB
The Web as Story Partner: From One Fire to the Next (Tom Mallory, The San Diego Union-Tribune) .pdf, 5 MB
Strategic Online Partnerships (Carolyn McCulligh, The Press Democrat, Santa Rosa/Eric Van Cleave, New Generation Media LLC) .ppt, 212 MB
Legal Issues vs. Pitfalls in the Digital Age (Chuck Tobin, et. al.) .doc 76.5 KB
Online Video: The Good, the Bad and the Ugly (Micah Gelman, The Associated Press) .pdf, 571 KB
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