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Globally, digital usage up; revenue lags - California Newspaper Publishers Association : News

Globally, digital usage up; revenue lags

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Posted: Wednesday, September 12, 2012 3:06 pm

"Over half of the world's adult population are reading newspapers in some shape or form, with 2.5 billion opting for print and a significant 600 million reading digitally," according to a new World Press Trends study released at last week's World Newspaper Congress and World Editors Forum by World Association of Newspapers and News Publishers (WAN-IFRA).

"Advertisers appear less willing to commit revenue dollars to digital ads," TabTimes reports, "with WAN-IFRA's report showing that just 2.2% of all newspaper advertising dollars having come from digital in 2011. Print newspaper advertising revenues, meanwhile, are said to have fallen from $128 billion in 2007 to $76 billion last year."

Elsewhere: Read more from the 64th World Newspaper Congress.