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Free stuff: Tap into Mobile - California Newspaper Publishers Association : Cnpa Bulletin

Free stuff: Tap into Mobile

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Posted: Wednesday, June 13, 2012 12:02 pm

The Internet Advertising Bureau's "Tap into Mobile" toolbox provides a quick way to see how well your website plays on mobile devices, MediaPost reports.

Publishers also can access mobile guidelines, best practices, case studies and data points. Also, a directory of mobile developers and agencies to help companies develop mobile strategies and leverage mobile as part of the marketing mix, the article said.