2010 Press Summit

April 15-17, 2010, Monterey Plaza Hotel

  Photos    Videos    Presenter files   Coverage   Evaluation

Photos
Four slideshows capturing the people and the programs at the 2010 CNPA Press Summit are available for viewing. Photos are by Sharon Barker, who shoots for the Sacramento Valley Mirror in Willows:

CNPA Thursday Sessions I, II and Luncheon

CNPA Friday Sessions III, IV and Luncheon

CNPA Friday Sessions V, VI, VII and Dinner

CNPA Saturday Women Exec. Breakfast and Sessions VIII and IX

Videos

ITZ/Belden's Greg Harmon discusses CNPA Banner Network  Video

Ealr Wilkinson: The Newsmedia Outlook: Last Minutes of Danger,
Last Minutes of Opportunity  Video

Drew Davis: Five Doctrines for the Future of News  Video

David F. Ledford: Making Your Own Luck  Video

Advertiser Roundtables Video

Press Summit Sponsors Video

Ultimate Print Source (Ferrazzano)  Video

Resource Roundtables  Video

Paid Online Models  Video

Gary M. Moore  Video

Paid vs. Free (Bessen, Hussman, Outing, Yelvington)  Video

FOI Award presentation to Harold W. Fuson Jr.  Video

James M. Moroney III  Video

Court Coverage Panel (Day, Deutsch, Murray)  Video

Taelen Thomas as John Steinbeck  Video

Presenter files
Panelists have shared these presentations with CNPA members:

"Is there wisdom in newspapers charging for news and other content on their websites?" ( pdf from Walter Hussman, Arkansas Democrat-Gazette; pdf from Steve Yelvington, Morris Communications; pdf from Steve Outing, University of Colorado; and pdf from David Bessen, MediaNews Group)

"Paid Online Models -- What, why and how2s from recent experience" ( pdf from Roger Coover, The Record, Stockton; and pdf from David Bessen, MediaNews Group)

"The Newsmedia Outlook: Last minutes of danger, last minutes of opportunity" ( ppt large file from Earl Wilkinson, INMA)

"Five Doctrines for the Future of News" ( pdf from Drew Davis, API)

"UP!" ( pdf from James M. Moroney III, A.H. Belo Corp.)

"Who Wants to Eat Your Lunch?" ( pdf from Dawn Paduganan, Private Label Solutions, Local.com)


Coverage

Use effective and inexpensive websites to grow your business, Paduganan says

Moore: Do you energize your sales group?

Local means unique, Belo's Moroney says

Value your content, API's Davis says  Video

INMA's Wilkinson: Merge your resources  Video

Gannett's Ledford stresses technology

Better your court coverage

Tear down those pay walls! Or build them

What's on your mind? Words from the members at this year's Press Summit

Evaluation

If you attended the 2010 CNPA Press Summit, please complete an evaluation. The committee needs feedback to provide the best possible programming in the future.


 

Host Sponsors





   


 

 


 

 

Premiere Sponsors

Jeffrey

Ferrazzano

President

Jack Findley
Senior Vice President

Kelli Sager
Partner

 





Mark Hawley
CEO

 

 


 

David Morel
Director-Strategic Planning

 

Tactician Media LLC is a sales technology and newspaper consulting company. In the technology area, Tactician Media develops and markets Internet-based software to support the sale of targeted preprint advertising for major newspapers across the United States. Currently, Tactician Media's technology client list includes over 250 newspapers covering 65 million households. Tactician Media also has a robust consulting practice which provides a wide range of services to assist newspapers in reducing cost of sales and growing preprint revenues.  These services include: target marketing sales strategy; the development of effective SMC programs; methodology for sub-USPS Zip Code distribution zones; competitive intelligence; key account acquisition strategy; formation of newspaper alliances; and conversion of mail TMC programs to Alternate Carrier Delivery.


ACI is a full service print media distribution company headquartered in Long Beach, California. ACI is an owner-operated company that has a 45-year legacy of building and maintaining relationships with our business partners. Our partnerships are successful because our people/processes provide unique value to the publishers and markets we serve. We are experts in the distribution of Total Market Coverage advertising packages. Our experience and innovative culture have delivered quality and value to publishers across the country.

 

 

 

 

Gold Sponsors

Gil Green

Strategic

Accounts

Manager


Southern Lithoplate, Inc., headquartered in North Carolina, specializes in the manufacture, distribution and service of analog and digital lithoplates and associated products for targeted print markets. Southern Lithoplate provides our customer markets a full array of high-quality, value-priced products and enjoys a reputation for quality, value and performance throughout the world. Southern Lithoplate's service infrastructure is designed to exceed the needs of their customer markets. Our state-of-the-art manufacturing facilities are located in Jackson, Tenn., and near Research Triangle Park in North Carolina. More at www.slp.com or (800) 638-7990.

Silver Sponsors

Leo Smith

CEO

Myles Mellor

CEO

Established in 2002, Myles Mellor Crosswords supplies print and online crosswords, sudokus, word searches and anagrams to over 250 newspapers magazine and other media outlets on a daily and monthly basis. The company recently introduced a new online product consisting of a daily crossword, Sunday crossword, Easy Diamond crossword and an archive of themed crosswords for newspaper websites. Customers include Turner TV, Discovery Channel, MasterCard, IBM, Oracle, Coastal Living, American Airlines, TownNews, The Modesto Bee and hundreds more. Contact Myles Mellor at themecrosswords.com or at (818) 522-4126.



Bruce Stavseth
Director, Newsprint Sale
s

Catalyst Paper manufactures diverse specialty printing papers, newsprint and pulp. Its customers include retailers, publishers and commercial printers in North America, Latin America, the Pacific Rim and Europe. With six mills strategically located in British Columbia and Arizona, Catalyst has a combined annual production capacity of 2.5 million tonnes. Catalyst has earned a reputation for environmental leadership, based in part on extensive recycled capacity, energy efficiency and greenhouse gas reductions. 

Linda Rowlee

Regional Manager

TownNews.com offers state-of-the-art automation technology, helping more than 1,500 newspapers publish interactive editions online. Member newspapers include dailies, weeklies and shoppers from groups and independents in all 50 states. TownNews' new content management system, BLOX, offers powerful administrative tools that are easy for any newspaper staff member to use. Managing an online publication no longer requires HTML or programming knowledge if the site is built with BLOX.

James L. Pratner
CEO and Co-Founder

YouData's "Attention Payment System" provides a completely new spin on advertising and monetization. Local advertisers can reach local readers that fit their products and services, and engage an audience that actually wants to view targeted ads. By signing up for a MeFile? account and answering surveys on their personal demographics and interests, your local readers are opting in to the ultimate in permission-based marketing, while providing your advertisers with the absolute surest way to get ultra-targeted attention. In addition to a great revenue share model for both signups and ads viewed on your website, your publication sees increased revenues with an ad model that fits right into your current online sales efforts. www.YouData.com

David Fowler
CEO

Number one authority on newspaper advertising and best-selling author David Fowler ("Newspaper Ads That Make Sales Jump!" and "Ultimate Money-Making Newspaper Ads"), and partner Frank Cowell offer print and banner ad templates that sell! Reps and advertisers can quickly select customizable headlines, body copy and effective ad layouts. Give your reps more time to sell while saving thousands on production expenses. Be sure to sign up for free online ad tutorials (written by David) delivered bi-weekly via email.


Kennedy Higdon
Director of Business Development

Drawing on more than 25 years of industry-leading distribution solutions, CIPS is the most reliable and cost-effective partner in the newspaper publishing industry, now distributing to more than 5.5 million households per week. CIPS has developed the most comprehensive Quality Control systems in the industry, and has designed the needed tools to comply with all delivery specifications, which include the strictest Do Not Deliver and Paper Pile-Up standards in the industry.

 

Ed Graves
Senior Vice President, Newspaper Relations

More than 700 local newspapers look to USA WEEKEND Magazine to enhance reader satisfaction. Every issue dynamically presents our nation's people and culture in a style that attracts readers important for newspaper growth and sustainability. USA WEEKEND complements local newspaper coverage with relevant, national lifestyle features and powerful visuals. Our innovative programs like Make A Difference Day and center-spread posters with rack cards increase circulation, build readership and strengthen community connections.

Robert Bouchard-Hall
Director of Distribution

PCF, Inc. is the largest U.S. independent newspaper home delivery and distribution logistical services company, handling over 10 million copies per day for over 60 publications. PCF also handles bulk distribution and amenity copies, zoned and other special distribution programs. Working with PCF helps publishers lower their distribution costs and mitigate business risk. Outsourcing delivery services to PCF lets clients leverage operational efficiencies and offload daily operational headaches, so that they can re-focus resources on pursuing growth.

Anthony "Tony" Nanna
President/West

McGrann Paper Corporation can improve your bottom line! We do this by providing cost-effective solutions to your paper needs. We are a paper merchant, a converter and a distributor; we are problem solvers. Do you need to find just the right paper for a particular job? McGrann can help; our facility in Rancho Cucamonga, Calif., has on average 6,000 to 8,000 tons of different grades of paper, which will assist us in solving your problem. Please give McGrann Paper a try.

 

Greg Tant
Director-Newsprint Supply

Cox Newsprint is a newsprint buying group, representing newspapers in all 50 states.

Chris Kreidel
Regional Director

Publishing Group of America helps complement local news with special interest magazine content through their American Profile, Relish and Spry magazines. Created exclusively for newspapers, these magazines celebrate the many facets of people and communities across the country. American Profile celebrates the people, places and things that make America great; Relish celebrates America's love of food; and Spry celebrates what it means to live a healthy life.

Michael Glickenhaus
CEO

VMIX is the premiere provider of online video monetization solutions to the newspaper industry. VMIX video and photo platform solutions for news, media and entertainment companies increase revenues through greater audience engagement and interaction. VMIX's end-to-end video solutions provide on-demand, live and mobile video solutions for monetizing your in-house, syndicated and user-generated content. Powering over 500 media entertainment and enterprise sites, VMIX is the trusted partner of companies such as The McClatchy Company, Lee Enterprises, Journal Register Company, TownNews.com, Minneapolis Star Tribune, and Black Press.

 

Joe Ragusa
Territory Manager

GP Plastics is a domestic manufacturer of poly bags used by newspapers across the United States. They have been in business for 30 years and have two plants in Dallas, Texas. GP Plastics is the largest supplier of poly bags in the industry, and provides clear, colored and printed bags. They also are manufacturers of the earth-friendly Oxo-biodegradable PolyGreen material: the first oxo-bio bag in our industry. All GP Plastics products are manufactured in the USA.

Karl Olson
Attorney

 

Nicole DeMeo
EVP, Marketing and BD

SachManya, based in the Bay Area, is an award-winning mobile apps platform company consisting of alums of Yahoo, SUN, Next, HP and Apple. SachManya products include YAPPER - Your APP makER and 360News - citizen journalism platform available on web, Android phones, Blackberry & iPhone. YAPPER is an easy and affordable online service for newspapers, magazines and other publishers to design their own rich and branded apps for iPhone, Android, Blackberry and iPad devices without writing a single line of code!

 

 

 


 







 



 




 

 

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