Webinars covering many newspaper areas often come with special discounts for CNPA members. Look over the master list and consider logging in for one in July. And spread the word to your staff.
Serving National Advertisers Through Your Local Newspaper Sites
8:30 a.m. Pacific, Thursday, July 8
What are digital advertisers looking for in local websites? How do they make their buying decisions and what can you do to influence their digital spending? We’ll discuss best practices as it relates to digital advertising, how your local site fits into the big picture and how to best work with national advertisers to maximize your digital revenue. With Katie Risch, VP media relations, Centro Chicago. Inland; $75
Mobile Solutions to Build Usage and Drive Local Advertising
Noon Pacific, Tuesday, July 13
Learn about key drivers, forecasts and the technology landscape with regards to mobile and media companies today. We’ll look at strategies for building mobile usage, and driving local mobile advertising and review mobile solutions from applications, analytics, advertising and news alerts. Mobile publishing strategies nationwide and what others are doing that is working will also be covered. With Greg Swanson, president, Itz Publishing, Portland, Ore. Inland; $75
The Best Mobile Marketing Campaigns: Today and Tomorrow
11 a.m. Pacific, Thursday, July 15
This is the first of a two-part series from Borrell Associates in which we will discuss mobile advertising and how newspapers can profit from it. In this webinar, we will use examples of local mobile campaigns to discuss the types of mobile advertising and promotions taking place today and use our revenue forecasts to predict where things are headed in the next five years. We will also discuss the role of permission-based marketing in mobile advertising. Space is limited. Reserve your free webinar seat now.
Also: CNPA members receive a 10 percent registration discount to the Borrell Local Mobile Advertising Conference 2010, Sept 27-29 at The Fairmont Dallas. Use the discount code CAP10 when registering.
InDesign Tips & Tricks
11 a.m. Pacific, Thursday, July 15
Get the essential tips and tricks every InDesign user needs to know. This webinar includes shortcuts, key settings and techniques to work more efficiently within InDesign and enhance your newspaper product. Presenter: Graphic Arts Training and Consulting (GATC). Online Media Campus; $35
Three Steps to Effective Sales Interviewing
8:30 a.m. Pacific, Tuesday, July 20
Abraham Lincoln once said, "If I am allowed to ask enough questions, I can win any case." And you can make any sale! This Inland Webinar will cover the most critical step in sales: Effective interviewing. To be truly consultative in your sales approach with advertisers and prospects, you need to understand their aspirations, concerns, target market, inventory mix, peaks and valleys, advertising budget, etc. This session covers the basic questioning skills (asking closed-ended and open-ended questions) as well as delving deeper into elaboration and reflective questions. The B.A.C.K. T.O. B.A.S.I.C.S. interview process is covered that gives the advertising executive a more systematic approach to needs-analysis interviewing and includes rapport building and listening. Using these interviewing skills will add to your success rate! With John Lindsey, president, Lindsey & Associates, Phoenix, Ariz. Inland Press Association; $75
Join in the Exploding Revenue Potential from Online Contests and Promotions
Noon Pacific, Wednesday, July 21
Learn how to go beyond the banner to deliver the kinds of print and online promotional solutions your local advertisers are looking for such as contests, sweepstakes and gift cards. Online contests and promotions provide an excellent opportunity to drive revenue and page views as well as build your database of users. We'll look at the success stories and best practices that you can tap into as local promotions revenue is expected to grow more than 400 percent in the next five years. Get YOUR share of that tremendous revenue growth! With Matt Coen, president, Second Street Media Solutions, St. Louis. Inland; $75
'Unpublishing' Online Content: Fairness and Credibility Guidelines
11 a.m. Pacific, Wednesday, July 21
News published online, seemingly, never dies. Life in the age of Google and other search engines means that just about everything published by news organizations is now a few clicks away. Technically it's easy to "unpublish" digital content in a way that was never possible in print. But should you? Learn how to manage requests to remove past online content while considering accuracy, fairness and credibility with your readers and other audiences. News University; $27.95
MAXimize Your Postal Savings and Delivery with Max Heath
11 a.m. Pacific, Wednesday, July 21
Learn tricks of the trade to cut costs, improve delivery and stay out of trouble under new rates. Topics to be covered: 1. How to maximize copies entered at delivery post offices using Exceptional Dispatch to avoid future up-charges and maximize postage savings. 2. The threat of five-day delivery and what NNA is doing about it. 3. How to use Flats Trays to improve delivery on presort mail outside your coverage area.4. Intelligent Mail barcode mandatory May 2011 for automation discounts. With Max Heath. Online Media Campus; $35
For Weeklies and Small Dailies: Is Switching to Mail Delivery the Right Answer for Your Paper/Shopper?
8:30 a.m. Pacific, Thursday, July 22
If you're tired of listening to complaints from readers whose paper wasn't delivered, switching to mail may be the right answer for you. It's sometimes even cheaper than delivering by carrier if your carriers are getting a boost for gas costs. There are a number of factors in deciding whether such a switch is right for you: How do you get the lowest per-piece price? What is a DDU drop, and how can that help save money? What are the pitfalls in making such a switch? Mail can reduce your stress, improve customer service -- both for readers and advertisers -- and lessen your expenditures on Tylenol or aspirin. With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa. Inland; $75
Mobile Marketing: The Benefits of Mobile Apps and Sites
11 a.m. Pacific, Thursday, July 22
This is the second part of a two-part Borrell Associates series in which we will discuss mobile advertising and how newspapers can profit from it. In this webinar, we will discuss how media companies are using apps and sites to deliver local content to people on mobile devices. We will discuss the unique characteristics of apps and sites and the kinds of strategies that can be used to maximize the features and advertising of each delivery format. Space is limited. Reserve your free webinar seat now.
Also: CNPA members receive a 10 percent registration discount to the Borrell Local Mobile Advertising Conference 2010, Sept 27-29 at The Fairmont Dallas. Use the discount code CAP10 when registering.
Due and Done: Total Time Management
8:30 a.m. Pacific, Friday, July 23
Why are some people so effective at getting what's due DONE? They seem to have endless energy and move from one project to another -- always staying focused on whatever they are doing (and able to keep their cool). These people are not only fun to be around, but they know how to get great results. Make this the year that you join their ranks. You'll learn four basic concepts that will make your job more rewarding than ever before. With Dan Chiodo, president, Impact Training and Development, Joplin, Mo. Inland; $75
Advertising Sales 301 -- Become the Agency: Providing a Needs Analysis for Your Client
11 a.m. Pacific, Friday, July 23
This session will concentrate on being your client's Marketing Department. We will evaluate the process for putting together a needs analysis. The session discusses the trials and tribulations that come with working for your client. This session will enable you to build trust with your client and better influence the advertising budget. With Steve Fisher and Cindi Gyger. Online Media Campus; $35
Classified Vertical Strategies for Today’s Newspaper Environment
8:30 a.m. Pacific, Tuesday, July 27
The much-needed industry trend for classified advertising is the shift from a product sales pitch to a customer focus. Learn how and why to fine-tune the basics for growth and efficiency and be ready to catch all of the wave you can. This session will include real-world optimism with examples from around the country of what newspapers are doing. With Mark Stange, classified advertising director, Cox Newspapers. Inland; $75
Healthcare Reform: What Employers Need to Know
11 a.m. Pacific, Wednesday, July 28
There's a lot of information about the new health care reform acts on the Internet and in the news -- much of it vague, some of it incorrect and most of it overwhelming. While several of the changes will be effective in 2011, most of the changes in the law won't take effect until 2014. The provisions with delayed effective dates will be clarified in future regulations and some of the provisions may be changed or repealed before they become effective. The attorneys from the Employee Benefits Practice Group at Fisher & Phillips LLP will provide an overview of the recent healthcare reform legislation with a focus on how the legislation affects employers, particularly in the near term. With Sheldon Bulling. Inland; $75
Writing Headlines for the Web: 2010 Edition
11 a.m. Pacific, Thursday, July 29
A large share of the traffic to news and information sites -- more than a third, in many cases – comes via queries typed into search engines. And though it's not easy to turn search visitors into loyal users, their numbers command our attention. In this Webinar, you'll learn strategies to increase traffic from search tools and keep those users on your site. You'll also learn techniques for writing the all-important web headline. With Eric Ulken. News University; $29.95
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