Classified Vertical Strategies for Today's Newspaper Environment
8:30 a.m.-10 a.m. Pacific, Tuesday, July 27
The much-needed industry trend for classified advertising is the shift from a product sales pitch to a customer focus. Learn how and why to fine tune the basics for growth and efficiency and be ready to catch all of the wave you can.
This session will include real-world optimism with examples from around the country of what newspapers are doing.
Presenter: Mark Stange, classified advertising director, Cox Newspapers.
Cost: $75 for CNPA members. Register
Writing Headlines for the Web: 2010 Edition
11 a.m.-noon Pacific, Thursday, July 29
A large share of the traffic to news and information sites – more than a third, in many cases – comes via queries typed into search engines. And though it’s not easy to turn search visitors into loyal users, their numbers command our attention.
In this Webinar, you’ll learn strategies to increase traffic from search tools and keep those users on your site. You'll also learn techniques for writing the all-important web headline.
Presenter: Eric Ulken, former editor for interactive technology at the Los Angeles Times.
Cost: $29.95. Register
Follow CNPA