Cal-SCAN ad network members get rebates

California newspapers in the California Statewide Classified Advertising Network have received rebates for their participation in the program for the January-to-June period, Cal-SCAN Manager Maria Rodrigues reports.   

The Cal-SCAN network consists of 240 newspapers across California with a classified readership of more than 6 million. Advertisers receive a cost-efficient rate of $550 for a 25-word classified ad placed in 240 newspapers and the convenience of one order and one payment. The average cost is $2.29 per newspaper. Advertisers can order online 24/7 at Cal-SCAN.com. Nationwide and regional options are also available.  

Only CNPA-member newspapers are eligible to participate in the Cal-SCAN program. CNPA membership information

Newspapers may choose to participate actively or passively in the Cal-SCAN network. Active participants run the ads as well as sell ads into the network. Active newspapers receive 15 percent in commission on the gross cost of the ads they sell as well as a rebate for publishing the Cal-SCAN ads for 26 weeks. Passive participants receive a rebate for publishing the ads. Ads are emailed to newspaper contacts on Wednesday afternoon each week to run the following week.

Sales and signup information or contact Maria Rodrigues mailto:maria@cnpa.com

Display network participants rebated
Participants in the California Statewide Display Network also received rebates, Rodrigues said.
 
The Cal-SDAN network consists of 140 newspapers across California with a readership of over 3 million. Advertisers receive a rate of $1,550 for a 2x2 (3.75"x2" size) display ad in 140 newspapers and the convenience of one order and one payment. The average cost is $11.07 per newspaper. Advertisers may order online 24/7 at Cal-SDAN.com. Ads 2x4 (3.75"x4") in size, nationwide and regional options are also available.  

Only CNPA member newspapers are eligible to participate in Cal-SDAN. CNPA membership information

Newspapers may choose to participate actively or passively in the network. Active participants run the ads as well as sell ads into the network. Active newspapers receive 15 percent in commission on the gross cost of the ads they sell as well as a rebate for publishing the Cal-SDAN ads for 26 weeks. Passive participants only receive a rebate for publishing the ads. Ads are emailed to newspaper contacts on Tuesday afternoon each week to run the following week.

Sales and signup information or contact Maria Rodrigues.