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How to better serve mobile news audiences - California Newspaper Publishers Association : News And Information

How to better serve mobile news audiences

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Posted: Friday, June 1, 2012 3:21 pm

"The needs and wants of mobile audiences (feature phones and smart phones) are different from those audiences who accesss our desktop site," The Orange County Register's Sonya Quick wrote in September 2011 at MojosUnite.

She includes a dozen tips on timely reporting, tracking your stats and thinking about how to produce and deliver content that will work on all platforms.