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'Tablet revolution' a mixed bag - California Newspaper Publishers Association : News And Information

'Tablet revolution' a mixed bag

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Posted: Friday, June 1, 2012 3:18 pm

"The Tablet Revolution and What It Means for the Future of News," an October 2011 Pew Research Center white paper, is a lot to digest, said Bakersfield's Logan Molen.

"There's so much more in this study that it's almost overwhelming, even for someone like me who's paid to figure out how to best deliver local news to smartphones and tablets," blogs Molen, The Bakersfield Californian's chief operations officer. Among his nine takeaways:

"Getting tablet owners to pay for news is a mixed bag. ... there appears to be a huge gap in terms of prospects for conveying the two-thirds who haven't paid for news."

See the full report