California Publisher
Since 1927, California Publisher, the official publication of CNPA, has covered the news and trends, the buying and selling, the technological developments and the historical events in California's diverse newspaper industry. Decision-makers in the California newspaper industry look to California Publisher for the latest information to help them run an efficient, profitable and worthy business. Suppliers to the trade rely upon California Publisher as their connection to all newspaper departments. Current issue: Spring 2010
Lorenzen On Advertising: Don't sell out your principles
Mar 09, 2010
If a sales rep is committed to long-term advertising, he or she had better not waver from that commitment, says columnist James Lorenzen.
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How can more news be consumed than produced?
Mar 05, 2010
Bots and spiders are inflating the numbers, Marc Wilson says, making it seem as though the Internet has trumped newspapers in readership.
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On Technology: Readers' headaches cured
Mar 03, 2010
Moving an SD card from one digital camera to another before downloading your images can be disastrous. See how columnist Kevin Slimp helps out.
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Know how to sell an ice box to an Eskimo?
Feb 26, 2010
Leave the rate card and contract in the car, columnist James Lorenzen says. Bring a notebook and open your ears to discover what your customers need.
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Prepare to be motivated in Monterey
Feb 26, 2010
The CNPA Press Summit is April 15-17. Read complete details and descriptions.
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From the President: Don't miss Press Summit
Feb 25, 2010
The CNPA Press Summit agenda is planned to give attendees money-making ideas to
more than cover the total cost of attendance: travel, lodging and meals, President Tony Allegretti writes.
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Helpline: Chief can’t omit full name of newsmaker
Feb 25, 2010
A local police chief is required to provide the full names of the officers in the department, CNPA Legal Counsel Jim Ewert explains.
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Publisher Profile: Erik Cushman, Monterey County Weekly
Feb 25, 2010
"We straddle the fertile middle as a hybrid alternative/community paper," Erik Cushman says. "We don't do high school sports or obituaries; we do devote lots of ink
to local politics and rock music and some of the usual highbrow liberal
issues."
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Online Legalities: When complaints arise from archives
Feb 25, 2010
What do you do when an individual, unhappy about an article published online months or years earlier, wants the content taken down? Columnist Tom Burke has insight.
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Joe Wirt column: Outmoded, maybe, but not yet defunct
Feb 25, 2010
The editor tries to draw comparisons between copy desks and other quaint relics of our buggy-whipped civilization. See how he does.
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Visiting journalists take no freedoms for granted
Feb 23, 2010
Foreign journalists who visit are amazed by the freedoms enjoyed by the U.S. press, CNPA's Tom Newton writes. And their hosts are awed by the visitors' dedication to the journalistic mission.
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Fuson has had time to think
Feb 23, 2010
Harold W. Fuson Jr., former Copley Press top executive and CNPA Governmental Affairs Committee chairman, has had a few months to ponder the meaning of things early in his retirement. He's also managed to write some of them down.
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Scott Little column: More change is gonna come
Feb 17, 2010
Yeah, yeah; giving content away for free was unwise. So, now what? Columnist Scott Little provides a forecast.
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On Design: A publisher's questions
Feb 16, 2010
When the publisher comes asking about your newspaper's design, what questions will he ask? Columnist Ed Henninger knows.
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Smart role-playing makes selling fun again
Feb 09, 2010
Ask sales reps how they feel about role-playing and you'll likely see raised eyebrows and rolling eyeballs. Not a surprise. Who wants to look -- and feel like -- a complete idiot in front of the boss or (even worse) your peers!
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Common Sense Journalism: Beware of information missing in plain sight
Feb 02, 2010
Don't let holes in your stories drive readers to the web for clarification, columnist Doug Fisher warns. They might never come back.
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On Technology: Yes, iPad will have an impact
Feb 01, 2010
Excitement, fear, intrigue -- columnist Kevin Slimp says the Apple iPad announcement makes a techie feel all of that. So, what's his take on the tablet?
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Like industry, journalism education is in rocky patch
Jan 13, 2010
Richard Cameron, chair of the California Journalism Education Coalition, outlines the situation with high school, community college and university journalism programs.
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On Design: Design is not an 'extra'
Jan 11, 2010
A generic tutorial on InDesign won't ensure that your newspaper looks good, columnist Ed Henninger says. Don't skimp on standards -- or relevant training.
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Slimp on Technology: Customer support is key to success
Jan 07, 2010
Good staff, great customer service and dedication to a legacy are keys to success for one small newspaper group, columnist Kevin Slimp discovers.
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New laws affecting newspapers
Jan 04, 2010
In 2009, Governor Schwarzenegger signed 652 bills and
vetoed 241. Here is a roundup of laws that will affect the newspaper industry.
Unless otherwise indicated, the laws became effective January 1,
2010.
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Common Sense Journalism: What Jak Smyrl can teach us
Dec 23, 2009
"The challenge for the next decade will be to find the right mix
throughout our organizations that keeps profitable those that want to
continue to be profit-making," columnist Doug Fisher says. Who's ready for some resolutions?
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On Design: Little things mean a lot
Dec 14, 2009
Columnist Ed Henninger offers 18 easy tips to ensure a consistent, classy page presentation.
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Common Sense Journalism: It's why we do what we do
Dec 08, 2009
The reaction to students' work on a community journalism project brightens the heart of columnist Doug Fisher.
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Technology: Is Apple ready to change the way we read newspapers?
Nov 10, 2009
When and if there is a so-called "iTablet," columnist Kevin Slimp will be the first in line to buy one.
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Journalism: Six readings for a new age of journalism
Oct 29, 2009
California Publisher columnist Doug Fisher suggests some readings that would be helpful to understanding journalism in the digital age.
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More columnists more often
Oct 29, 2009
We have begun to add content from our California Publisher contributing columnists to CNPA.com. They will preview on the homepage and reside on the California Publisher page.
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