Marketing

We do all the heavy lifting and you get the results! Whether it’s mapping your current sales for a meeting or analyzing and creating a targeted buy for hundreds of newspapers. We’re there to help.

We start by gathering information from over 1,100 newspapers about their insert products. Each newspaper sets their own rules for distribution about each product and this includes nearly everything you can think of – zips and zones, different rules for each day, different shipping addresses for each product/day. It gets pretty hairy sometimes – certainly more than any advertiser would want to keep up with.

The fun part comes in where your request is delivered to you as a targeted plan for your insert advertising. You can get this information in a number of ways. Mapping, targeted reports based on geography, demographics or an overlay of your sales information – just ask and we’ll put together a plan tailored to address your needs. We specialize in multiple locations in multiple markets.

Target Report

You can choose your own distribution with an “x”.

Heat Map

Where the sales coming from – in a visual display.

Print and Distribution Projections

Is your insert program 10,000 or 10 million? Either way we tell you where your message will land (also handy for ordering printing).

Contact Us

Tiffany Chiang
Marketing Analyst and Media Placement
(916) 288-6009
Email

What is the National Preprint Network?

The National Preprint Network is a joint venture linking together major market newspaper paid only or paid and TMC programs, enabling clients to efficiently execute a national preprint buy.

Newspapers Can Now Provide Clients a National Footprint

Why was NPN developed?

It is an opportunity for newspapers to compete effectively for nationwide shared mail business by offering a one-stop/one-price convenience coveted by advertisers.

Convenience + Saturation + Price = Newspapers Can Now Compete For Shared Mail Business

How will Newspapers benefit from NPN?

  • Potential new revenue stream for newspapers. Minimal risk: Only new or incremental clients are eligible
  • Each newspaper has 100% opt-out choice on each proposed sale
  • Every NPN member has the opportunity to participate as a seller and a distributor of new business
  • Our competitors’ primary concern is that newspapers will work together to form a Network, to go after their business. NPN is now here – now is the time

Other

  • NPN was developed in coordination with anti-trust counsel to ensure all legal requirements were met
  • NPN is the first “client friendly” preprint program in existence: one rep, one buy, one price, one invoice
  • Newspapers finally have a way to leverage their collective strengths, while appealing to clients’ long-stated desire for convenience and pricing simplicity

NPN is a cooperative developed for newspapers by newspapers

Visit the National Preprint Network website

Contact
Kari Sorenson
Media Placement Manager
(916) 288-6039
Email