Southern California News Group ad campaign counters ‘fake news’
Southern California News Group in February launched a house-ad campaign that emphasizes the value of sourced, professional news gathering.
“The campaign reminds digital audiences they can streamline their news-consumption experience by reading reporting from trained journalists that report facts on behalf of reliable news organizations” SCNG said in a news release.
One adfeatures a UFO and the headline “Don’t be hoaxed by fake news.” The closing tagline reads, “Local. News. Matters. And so does the Truth.”
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The ads include a dose of humor along with images of UFOs, dragons, unicorns and other things from the realm of fantasy.